search query: @indexterm SEGMENTATION / total: 227
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| Author: | Díaz-Pérez, F. M. Bethencourt-Cejas, M. Álvarez-González, J. A. |
| Title: | The segmentation of canary island tourism markets by expenditure: implications for tourism policy |
| Journal: | Tourism Management
2005 : DEC, VOL. 26:6, p. 961-964 |
| Index terms: | tourism expenditure segmentation |
| Freeterms: | competitive edge |
| Language: | eng |
| Abstract: | Regarding tourism products, the Canary Islands, in Spain, maintain their comparative and competitive edge within the EU. The objectives of this segmented market approach are following: to ascertain which segments of demand are acquired at destination and to identify within these segments the niches associated with the highest expenditure. The findings help to draft guidelines for a regional policy on product innovation that focuses on these niches and generates higher levels of local development. |
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