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Author:Brey, E.
Lehto, X.
Title:The relationship between daily and vacation activities
Journal:Annals of Tourism Research
2007 : JAN, VOL 34:1, p. 160-180
Index terms:recreation
specialization
segmentation
Language:eng
Abstract:This study discusses the relationship between vacation and daily activities. Brey and Lehto use existing literature on recreation involvement and loyalto to argue that the more that individuals are involved in an activity the more the tend to participate in the same activity while on vacation.The authors divide the activities in three classes: positive, nondescript and negative.Implications for destination planning, marketing and future research are also discussed.
SCIMA record nr: 263851
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