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| Author: | Vassiliadis, C. A. |
| Title: | Destination product characteristics useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhausive analysis |
| Journal: | International Journal of Tourism Research
2008 : SEP-OCT, VOL 10:5 p.439-452 |
| Index terms: | segmentation tourism planning Greece management |
| Freeterms: | CHAID analysis repeat visitors |
| Language: | eng |
| Abstract: | The study examines the travel needs of German and English charter flight visitors by identifying their perceptions with the most attractive product attributes provided by the suppliers of the destinations and the willingness to visit again the destinations of North Greece. The study was made using the CHAID analysis aiming at the tracing of significant market segments. The findings help the tourism managers to understand better the vital destination product characteristics affecting touristsÂ’ destination loyalty. |
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