search query: @indexterm SEGMENTATION / total: 227
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| Author: | Oh, J.Y.J. Schuett, M.A. |
| Title: | Exploring expenditure-based segmentation for rural tourism: Overnight stay visitors versus excursionists to fee-fishing sites |
| Journal: | Journal of Travel & Tourism Marketing
2010 : JAN/FEB, VOL. 27:1, p. 31-50 |
| Index terms: | tourist industry marketing customers segmentation tourism fishing rural areas USA |
| Language: | eng |
| Abstract: | This study aims at exploring a visitor segmentation (hereafter as: segm.) approach based on rural visitor spending (here as: v-spg.) behaviour. As the most useful predictor for v-spg., multiple regression analysis suggest accommodation (as: accmdn.) attribute. Two subgroups are developed using accmdn. type as a segm. criterion overnight stay visitors (as: o-n-s-vsts.) vs. short excursionists (as: sh-excs). Using socio-demographic variables, trip behaviour, recreational motivation, and activity preferences, comparative analyzing is made. O-n-s-vsts. and sh-excs. group showed significant differences on several behavioural and motivation variables. There are also practical suggestions provided. |
SCIMA