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| Author: | Barber, N. Taylor, D.C. Deale, C.S. |
| Title: | Wine tourism, environmental concerns, and purchase intention |
| Journal: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:2, p. 146-165 |
| Index terms: | segmentation ecology gender wine industry tourism |
| Freeterms: | wine tourism ecotourism |
| Language: | eng |
| Abstract: | The aim of this study is to identify the environmental wine tourist by examining environmental personality characteristics and certain demographics on purchase intention. This is done to gain a deeper understanding of their concerns and motivations, which will aid the marketers and advertisers. The results of this study reveal that wine tourists stated their intention to pay for environmentally friendly wines. Especially female consumers have stronger environmental attitudes about protecting wine region destinations. |
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