search query: @indexterm SEGMENTATION / total: 227
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| Author: | Nyaupane, G. P. Graefe, A. R. |
| Title: | Travel distance: a tool for nature-based tourism market segmentation |
| Journal: | Journal of Travel & Tourism Marketing
2008 : VOL 25:3-4, p. 355-366 |
| Index terms: | markets segmentation consumer behaviour tourism geography USA |
| Language: | eng |
| Abstract: | The article aims to study if the distance traveled can determine socio-demographic and behavioural characteristics for visitors traveling to nature destinations. Two concepts, gravity and inertia, were used in the study of more than 640 visitors in Giffort Pinchot National Forest in the U.S., in order to understand the influence of distance on travel behaviour. The results suggest that visitors that had travelled long distance, used for example more time on viewing activities, spent more money and visited the destination less frequently, as well as spent longer periods away from home. They were also less attached to the destination. |
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