search query: @indexterm SEGMENTATION / total: 227
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| Author: | Birnik, A. Moat, R. |
| Title: | Segmenting when it matters |
| Journal: | Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 46-49 |
| Index terms: | segmentation complexity companies customers |
| Language: | eng |
| Abstract: | The article's authors argue that business complexity is directly linked to the degree of segmentation implemented by a company. An approach is proposed to map business activities at the segment level to ensure that complexity is only introduced once it is really significant for customers. |
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