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| Author: | Ene, D. Schofield, P. |
| Title: | An integrated approach to consumer decision making for budget city breaks: the role of emotion |
| Journal: | International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 368-383 |
| Index terms: | tourism travel cities markets segmentation consumer behaviour decision making emotions |
| Language: | eng |
| Abstract: | This study examines consumer decision making (CDM) in the budget city break market. Explored is the interrelationship btw. the key constructs of price, quality, involvement, emotions and attitude in relation to consumer purchasing, repurchasing and recommendation. Emotions are found to have a notable influence on CDM for budget city breaks. Their impact varied depending on decision type and market segment, and the number of relevant dimensions increased with the decision complexity. |
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