search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 158 / 228
| Author: | Lovelock, C. |
| Title: | Seeking Synergy in Service Operations: Seven Things Marketers Need to Know about Service Operations |
| Journal: | European Management Journal
1992 : MAR, VOL. 10:1, p. 22-29 |
| Index terms: | MARKETING MANAGEMENT SERVICE INDUSTRIES SERVICE MANAGEMENT OPERATIONS MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA