search query: @indexterm SERVICE MANAGEMENT / total: 228
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| Author: | Ernst, K. W. |
| Title: | Mein Kunde, seine Situation, unser Geschäft: Skizzen von der VIT '93. |
| Journal: | Absatzwirtschaft
1993 : NOV, p. 126-129 |
| Index terms: | MARKETING STRATEGY CONSUMER SATISFACTION PRODUCT POLICY SERVICE MANAGEMENT |
| Language: | ger |
| Abstract: |
SCIMA