search query: @indexterm SERVICE MANAGEMENT / total: 228
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| Author: | Homburg, C. Garbe, B. |
| Title: | Industrielle Dienstleistungen als Managementherausforderung. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:6, p. 31-35 |
| Index terms: | SERVICE MANAGEMENT SERVICE MARKETING COMPETITIVE ADVANTAGE QUALITY PRICE POLICY |
| Language: | ger |
| Abstract: | In view of the technical stalemate in numerous branches of industry, new ways will have to be sought to build up the competitive advantages. The use of industrial services is a promising approach. However, the management frequently operates such services in a half-hearted and unprofessional manner, so that expected success does not result. |
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