search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 116 / 228
| Author: | Lovelock, C. H. Yip, G. S. |
| Title: | El desarrollo de estrategias mundiales para las empresas de servicios. |
| Journal: | Harvard-Deusto Business Review
1996 : JUL-AUG, 73,p.52-67 |
| Index terms: | SERVICE MANAGEMENT STRATEGIC MANAGEMENT COMPANIES INTERNATIONALIZATION |
| Language: | spa |
| Abstract: |
SCIMA