search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 114 / 228
Author: | Chias, J. Buhigas, T. |
Title: | La comunicacion de los servicios hoy. |
Journal: | Harvard-Deusto Marketing & Ventas
1996 : MAR-ABR, 13,p.46-49 |
Index terms: | SERVICE MANAGEMENT COMPETITIVE ADVANTAGE |
Language: | spa |
Abstract: |
SCIMA