search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 112 / 228
Author: | Gabbott, M. Hogg, G. |
Title: | The glory of stories: using critical incidents to understand service evaluation in the primary healthcare context |
Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 493-503 |
Index terms: | SERVICE MARKETING SERVICE MANAGEMENT EVALUATION CONSUMER ATTITUDES HEALTH SERVICE |
Language: | eng |
Abstract: |
SCIMA