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| Author: | Watson, R. T. Zinkhan, G. M. Pitt, L. F. |
| Title: | Integrated Internet marketing |
| Journal: | Communications of the ACM
2000 : JUN, VOL. 43:6, p. 97-102 |
| Index terms: | Marketing Internet Companies |
| Language: | eng |
| Abstract: | Integrated Internet marketing is a structured approach that combines marketing strategy with Internet technology. It promotes creation of a strategy that synergistically exploits the range of Internet technologies (such as text, audio, video, and hyperlinking) to achieve marketing goals. |
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