search query: @indexterm SERVICE MANAGEMENT / total: 228
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| Author: | Gouthier, M. H. J. Schmid, S. |
| Title: | Kunden und Kundenbeziehungen als Ressourcen von Dienstleistungsunternehmungen: eine Analyse aus der Perspektive der ressourcenbasierten Ansätze des Strategischen Managements |
| Journal: | Betriebswirtschaft
2001 : MAR-APR, VOL. 61:2, p. 223-239 |
| Index terms: | Customers Strategic management Service management |
| Language: | ger |
| Abstract: | In many publications on service management customers and customer relationships are considered to be important resources of the firm. This article draws on the theoretical underpinnings of the so called resource-based view. |
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