search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 47 / 228
Author: | Gouthier, M. H. J. Schmid, S. |
Title: | Kunden und Kundenbeziehungen als Ressourcen von Dienstleistungsunternehmungen: eine Analyse aus der Perspektive der ressourcenbasierten Ansätze des Strategischen Managements |
Journal: | Betriebswirtschaft
2001 : MAR-APR, VOL. 61:2, p. 223-239 |
Index terms: | Customers Strategic management Service management |
Language: | ger |
Abstract: | In many publications on service management customers and customer relationships are considered to be important resources of the firm. This article draws on the theoretical underpinnings of the so called resource-based view. |
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