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| Author: | Rao, H. R. Mallick, D. N. Chaudhury, A. |
| Title: | Web Channels in E-Commerce |
| Journal: | Communications of the ACM
2001 : JAN, VOL. 44:1, p. 99-104 |
| Index terms: | ELECTRONIC COMMERCE INTERNET INFORMATION TECHNOLOGY VIRTUAL REALITY COMPUTERS |
| Freeterms: | e-commerce WWW |
| Language: | eng |
| Abstract: | A major trend in channel management is the recent emergence of electronic commerce. Electronic commerce appears to be an entirely new channel, not just a new mechanism for ordering, advertising or customer and requires different strategies than traditional ones. The experience on the Web is often holistic in nature. A good experience on the Web site leads to brand awareness and increase in consumer loyalty. Companies can possibly improve the business value of their Web sites by incorporating the principles discussed in this article. The authors state that the virtual community is an important metaphor that may help in the establishment of a successful Web site. The paper also provides a substantial list of references on this subject. |
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