search query: @indexterm Service management / total: 228
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| Author: | Anselmi, K. Frankel, R. Whipple, J. M. |
| Title: | Performance in product versus service supplier relationships |
| Journal: | Journal of Business-to-Business Marketing
2002 : VOL. 9:1, p. 27-47 |
| Index terms: | Performance appraisal Service management Product marketing |
| Language: | eng |
| Abstract: | The paper proposes that manufacturer integrative relationships with product suppliers may develop with lower levels of seamless delivery when compared to manufacturer integrative relationships with service suppliers. Further, the paper discusses how the application of information technology may impact manufacturer-supplier relationships and performance. |
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