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| Author: | Lumsdon, L. M. |
| Title: | Factors affecting the design of tourism bus services |
| Journal: | Annals of Tourism Research
2006 : VOL 33:3, p. 748-766 |
| Index terms: | tourism tourist industry transport service service management united kingdom |
| Language: | eng |
| Abstract: | This article examines the design of tourism bus networks at destinations using indepth interviews of UK practitioners. The results suggest that a more comprehensive approach to such services should be adopted in market understanding and accounting for the differences between utility and recreational trips. The argument is that tourists look for tourism experience and that this should be integral to the design of bus provision in order to encourage a modal shift from the private car. The paper presents a model. |
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