search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 227 / 228
| Author: | Curtis, D. |
| Title: | It's all in the Wrapping. |
| Journal: | FE. The Magazine for Financial Executives
1985 : VOL. 1:9, p. 32-36 |
| Index terms: | SERVICE INDUSTRIES SERVICE MANAGEMENT SERVICE MARKETING IMAGE PRODUCT IMAGE QUALITY |
| Language: | eng |
| Abstract: |
SCIMA