search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 227 / 228
Author: | Curtis, D. |
Title: | It's all in the Wrapping. |
Journal: | FE. The Magazine for Financial Executives
1985 : VOL. 1:9, p. 32-36 |
Index terms: | SERVICE INDUSTRIES SERVICE MANAGEMENT SERVICE MARKETING IMAGE PRODUCT IMAGE QUALITY |
Language: | eng |
Abstract: |
SCIMA