search query: @indexterm SERVICE MANAGEMENT / total: 228
reference: 219 / 228
| Author: | Magrath, A. J. |
| Title: | When marketing services 4 ps are not enough. |
| Journal: | Business Horizons
1986 : MAY/JUN, VOL. 29:3, p. 44-50 |
| Index terms: | MARKETING MANAGEMENT SERVICE MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA