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| Author: | Coppett, J. I. |
| Title: | Auditing your customer service activities. |
| Journal: | Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 277-284 |
| Index terms: | INDUSTRIAL MARKETING SERVICE MANAGEMENT MARKETING MIX MARKETING AUDITS |
| Language: | eng |
| Abstract: |
SCIMA