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| Author: | Puczko, L. Ratz, T. Smith, M. |
| Title: | Old city, new image: perception, positioning and promotion of Budapest |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4 p. 21-34 |
| Index terms: | Hungary image perception |
| Freeterms: | Budapest branding |
| Language: | eng |
| Abstract: | This article analyses Budapest as a capital city and tourism destination through a multi-level approach to the analysing. The study focuses on the international, European, regional and national elements used in image construction. Aforementioned topic is analysed by examining perception studies done by the Hungarian National Tourist Office (HNTO) in 2002 and on visitor profiles of budget airline passengers by the Tourist Office of Budapest (TOB) in 2005. Focus in the analysing process is to establish the extent to which Budapest is promoted compared to a European or a global city. |
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