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| Author: | Brønn, P.S. Vidaver-Cohen, D. |
| Title: | Corporate motives for social initiative: Legitimacy, sustainability, or the bottom line? |
| Journal: | Journal of Business Ethics
2009 : VOL. 87:1 p. 91-109 |
| Index terms: | companies social responsibility reputation image Norway Nordic countries |
| Language: | eng |
| Abstract: | This paper presents results of exploratory research conducted with managers from over 500 Norwegian firms to explore corporate motives for engaging in social initiatives. Three key questions are addressed. First, what do managers in this sample see as the primary reasons their firms engage in activities that benefit society? Second, do motives for such social initiative vary across the industries represented? Third, can further empirical support be provided for the theoretical classifications of social initiative motives outlined in the literature? The article provides an analysis of study limitations and directions for future research. |
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