search query: @author Kotler, P. / total: 23
reference: 6 / 23
| Author: | Kotler, P. Dubois, B. |
| Title: | Differencier et positionner l'offre ou comment se differencier de ses concurrents. |
| Journal: | Harvard-L'Expansion
1992 : SUMMER, 65, p. 78-81, 86-95 |
| Index terms: | PRODUCT POLICY POSITIONING CONSUMER BEHAVIOUR VALUE ADDED MARKETING STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA