search query: @indexterm DISPOSABLES / total: 23
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Author: | |
Title: | Market survey 4: disposable nappies |
Journal: | Retail Business
1994 : JUN, 436, p. 59-69 |
Index terms: | MARKET SURVEYS DISPOSABLES PRICES |
Language: | eng |
Abstract: | This report examines the market for disposable nappies. Over 80% of parents of infants in the UK now use disposable nappies, with product improvements (absorbency, leak-prevention and thinness), combined with the convenience of use, helping to sustain purchase. The trend towards thinner nappies has continued, with Huggies claiming to be up to 50% thinner than other leading brands and Pampers launching its own Ultra Thin variant in the year of 1993. |
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