search query: @author Kotler, P. / total: 23
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| Author: | Kotler, P. Dubois, B. |
| Title: | Satisfaire la clientele a travers la qualite, le service et la valeur. |
| Journal: | Revue Francaise du Marketing
1993 : OCT-DEC, 144-145, p. 35-52 |
| Index terms: | CONSUMER SATISFACTION LOYALTY QUALITY SERVICE CLIENTS |
| Language: | fre |
| Abstract: |
SCIMA