search query: @author DeSarbo, W. S. / total: 23
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| Author: | Desarbo, W. S. Hildebrand, D. K. |
| Title: | A marketer's guide to log-linear models for qualitative data analysis. |
| Journal: | Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 40-51 |
| Index terms: | DATA ANALYSIS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA