search query: @author DeSarbo, W. S. / total: 23
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| Author: | Green, P. E. DeSarbo, W. S. Kedia, P. K. |
| Title: | On the intensitivity of brand-choice simulations to attribute importance weights. |
| Journal: | Decision Sciences
1980 : JUL, VOL. 11:3, p. 439-450 |
| Index terms: | SIMULATION UTILITY THEORY BRAND LOYALTY CHOICE THEORY MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA