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| Author: | Bunk, B. |
| Title: | Valide Leistungswerte: Mediaplanung Plakat. |
| Journal: | Absatzwirtschaft
1994 : AUG, p. 86-87 |
| Index terms: | MEDIA SELECTION ADVERTISING EFFECTIVENESS OUTDOOR ADVERTISING ADVERTISING RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA