search query: @indexterm outdoor advertising / total: 23
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| Author: | Hahn, A. |
| Title: | Erfrischende Kontakte: Media-Mix TV/Plakate. |
| Journal: | Absatzwirtschaft
1994 : AUG, p. 88-89 |
| Index terms: | MEDIA SELECTION OUTDOOR ADVERTISING TELEVISION RECEIVERS INDUSTRY MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA