search query: @author Kotler, P. / total: 23
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Author: | Fox, K. F. A. Kotler, P. |
Title: | The marketing of social causes: the first ten years. |
Journal: | Journal of Marketing
1980 : FALL, VOL. 44:4, p. 24-33 |
Index terms: | SOCIAL MARKETING MANAGEMENT NON-PROFIT ORGANIZATIONS |
Language: | eng |
Abstract: |
SCIMA