search query: @author Souder, W. E. / total: 23
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Author: | Souder, W. E. |
Title: | Disharmony between R&D and marketing. |
Journal: | Industrial Marketing Management
1981 : FEB, VOL. 10:1, p. 67-73 |
Index terms: | MARKETING PRODUCT DEVELOPMENT R&D |
Language: | eng |
Abstract: |
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