search query: @indexterm Individual psychology / total: 23
reference: 21 / 23
| Author: | Blackston, M. |
| Title: | Can advertising pre-tests predict the longevity of advertising effects? |
| Journal: | Marketing and Research Today
1996 : FEB, VOL. 24:1, p. 11-17 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH PERSONALITY MEASUREMENT INDIVIDUAL PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA