search query: @author DeSarbo, W. S. / total: 23
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| Author: | Desarbo, W. S. |
| Title: | A saptial interaction model for deriving joint space maps of bundle compositions and market segments from pic-any/J data : an application to new product options. |
| Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 131-145 |
| Index terms: | MARKET SEGMENTATION PRODUCTS CONSUMERS HIGH TECHNOLOGY |
| Language: | eng |
| Abstract: |
SCIMA