search query: @indexterm Individual psychology / total: 23
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| Author: | Rost, D. |
| Title: | Verhaltenspsychologische Probleme der "Markentreue" für mehrere Nutzniesser |
| Journal: | Markenartikel
1996 : VOL. 58:3, p. 104-106 |
| Index terms: | MARKETING STRATEGY BRAND LOYALTY INDIVIDUAL PSYCHOLOGY |
| Language: | ger |
| Abstract: |
SCIMA