search query: @indexterm individual psychology / total: 23
reference: 20 / 23
Author: | Rost, D. |
Title: | Verhaltenspsychologische Probleme der "Markentreue" für mehrere Nutzniesser |
Journal: | Markenartikel
1996 : VOL. 58:3, p. 104-106 |
Index terms: | MARKETING STRATEGY BRAND LOYALTY INDIVIDUAL PSYCHOLOGY |
Language: | ger |
Abstract: |
SCIMA