search query: @author Park, S. / total: 23
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| Author: | Keh, H. Park, S. |
| Title: | An expanded perspective on power in distribution channels: strategies and implications |
| Journal: | International Review of Retail, Distribution and Consumer Research
1998 : JAN, VOL. 8:1, p. 101-116 |
| Index terms: | RETAILING DISTRIBUTION CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | Traditionally, research on channel relationships has focused on either manufacturer-distributor or distributor-consumer relationships. The authors argue that looking at either dyad exclusively is inadequate to have a full understanding of channel dynamics. This conceptual paper brings these two dyadic relationships together and the authors study the power issue in the channel. They look at access to information, rising consumer power and cost shifting as three major influences on power in distribution channels. |
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