search query: @author DeSarbo, W. S. / total: 23
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| Author: | Green, P. E. Carroll, J. D. Desarbo, W. S. |
| Title: | Estimating choice probabilities in multiattribute decision making. |
| Journal: | Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 76-84 |
| Index terms: | CHOICE THEORY DECISION MAKING DECISION THEORY |
| Language: | eng |
| Abstract: |
SCIMA