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| Author: | Park, S. Hahn, M. |
| Title: | Direct estimation of Batsell and Polking's model |
| Journal: | Marketing Science
1998 : VOL. 17:2, p. 170-178 |
| Index terms: | MARKETING ESTIMATION MODELS |
| Language: | eng |
| Abstract: | Batsell and Polking (1985) developed one of the important choice models that address the problem of independence from irrelevant alternatives. In this note, the authors propose an estimation method that directly estimates Batsell and Polking's model. Compared to the indirect estimation method suggested by Batsell and Polking, the direct method is simpler, making the BP model more accessible to potential users. |
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