search query: @indexterm Outdoor advertising / total: 23
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| Author: | Bloom, D. |
| Title: | Measuring the audience to poster advertising |
| Journal: | International Journal of Market Research
2000 : WINTER, VOL. 42:4, p. 395-412 |
| Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH OUTDOOR ADVERTISING |
| Language: | eng |
| Abstract: | As with press or television, a means of estimating the cover and frequency delivered by any given campaign is vital. Additionally, those who own it need to be able to determine the value of the individual units they are selling. How many people pass each site in vehicles or on foot, who are they and how easily can they see the advertisements displayed? |
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