search query: @indexterm market research ethics / total: 23
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| Author: | Schneider, K. C. Holm, C. K. |
| Title: | Deceptive practices in marketing research: the consumer's viewpoint. |
| Journal: | California Management Review
1982 : SPRING, VOL. 24:3, p. 89-96 |
| Index terms: | CONSUMER ATTITUDES MARKET RESEARCH ETHICS |
| Language: | eng |
| Abstract: |
SCIMA