search query: @author Franke, G. / total: 23
reference: 1 / 23
« previous | next »
| Author: | Franke, G. Andrews, R. |
| Title: | Comment on "The economics of tobacco advertising: spending, demand, and the effects of bans" |
| Journal: | International Journal of Advertising
2003 : VOL 22:4, p. 461-468 |
| Index terms: | ANALYTICAL REVIEW MEASUREMENT |
| Language: | eng |
| Abstract: | This article comments a paper by Lancaster and Lancaster "The economics of tobacco advertising: spending, demand and the effect of bans" which was published in the International Journal of Advertising 22(1). The authors of this article tackle comments of the method of meta-analysis which were made on the paper of Lancaster and Lancaster. |
« previous | next »
SCIMA