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| Author: | Shaver, D. |
| Title: | Toward an analytical structure for evaluating the ethical content of decisions by advertising professionals |
| Journal: | Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 291-300 |
| Index terms: | Advertising Business ethics Professional ethics Social contract |
| Language: | eng |
| Abstract: | A model for conceptualizing advertising ethics theory is proposed based on a distinction between philosophical and occupational ethical systems and the assumptions that the fundamental goal of occupational ethics is to address the imbalance of power between the practitioner group and the community or communities they serve through practices that cultivate a relationship of trust. An analytical model is proposed as the basis for future empirical research to test and clarify the suggested relationships. |
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