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| Author: | Bell, N. |
| Title: | Digital screen advertising |
| Journal: | Admap
2004 : VOL. 39:1, p. 27-29 |
| Index terms: | Advertising Digital technology Outdoor advertising Retailing |
| Language: | eng |
| Abstract: | The article examines how the in-store screen medium is developing in the retail world. The author concentrates to describe the digital screen advertising and the environment reacting to it. |
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