search query: @indexterm curricula / total: 23
reference: 9 / 23
| Author: | Anwar, S. A. Al-Shami, M. Ahmed, S.A. |
| Title: | Developing a market-oriented MBA program: practitioners' views form the GCC countries |
| Journal: | Journal of international marketing and marketing research
2006 : OCT, VOL. 31:3, p. 129-139 |
| Index terms: | education market orientation curricula Middle East Saudi Arabia United Arab Emirates Qatar Kuwait Oman Bahrain |
| Freeterms: | MBA |
| Language: | eng |
| Abstract: | The paper aims to analyze what kind of an MBA program would be most convenient in the context of Gulf co-operation council (GCC) countries. Findings show that market-oriented MBA programs are likely to strenghten international connections between the business community and the academic institutions. |
SCIMA