search query: @author DeSarbo, W. S. / total: 23
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| Author: | DeSarbo, W. S. Soete, G. de |
| Title: | On the use of hierachical clustering for the analysis of nonsymmetric proximities. |
| Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 601-610 |
| Index terms: | CLUSTER ANALYSIS BRAND CHOICE MARKET STRUCTURE |
| Language: | eng |
| Abstract: |
SCIMA