search query: @author Kotler, P. / total: 23
reference: 22 / 23
| Author: | Kotler, P. |
| Title: | Harvesting strategies for weak products. |
| Journal: | Business Horizons
1978 : AUG, VOL. 21:4, p. 15-22 |
| Index terms: | CORPORATE STRATEGY DIVESTMENT PRODUCT POLICY PRICE LEVEL |
| Language: | eng |
| Abstract: |
SCIMA