search query: @indexterm market research ethics / total: 23
reference: 15 / 23
Author: | Hunt, S. D. Chonko, L. B. Wilcox, J. B. |
Title: | Ethical problems of marketing researchers. |
Journal: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 309-324 |
Index terms: | MARKET RESEARCH ETHICS MARKETING RESEARCH SAMPLING DATA ANALYSIS |
Language: | eng |
Abstract: |
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