search query: @author Kotler, P. / total: 23
reference: 16 / 23
| Author: | Kotler, P. Rath, G. A. |
| Title: | Design : a powerful but neglected strategic tool. |
| Journal: | Journal of Business Strategy
1984 : FALL, VOL. 5:2, p. 16-21 |
| Index terms: | PRODUCT DESIGN STRATEGY COMPETITION |
| Language: | eng |
| Abstract: |
SCIMA